Google Search Engine Optimisation Starter Guide

Who better to teach you the basics of SEO than the world's leading search engine.

Google have produced a guide that explains, in a clear step by step manner, the basics of Search Engine Optimisation and how to maximise your site listing on Google.  You can download the guide as a pdf here.

If you want to learn more about the best techniques and practices to use then this should be essential reading.  However if you are already well practised in SEO there probably is nothing new here.  It's still nice to have Google confirm everything you assumed was true though.