Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is the process of improving traffic (increasing visitors) to your website using a variety of web design techniques with the aim of improving your ranking with search engines.

The major search engines such as Google, Yahoo and Live Search (MSN) all use different algorithms when calculating how relevant your website is, based on a search's keywords. Through using a range of SEO techniques, you can maximise the chances that your website will be a popular search result for searches relating to your business and services.

Designing search engine-friendly websites

When designing and developing websites, we are always thinking about maximising the search engine-friendly nature of the site. We build websites that comply with W3C standards and accessibility guidelines and this combined with good relevant content is often enough to see good search engine rankings.

Additional methods such as meta-tags and alt tags for images are also used to increase search relevance.

Optimise your existing website

Many websites suffer in the search engines or do not fulfil their potential and this can be losing you visitors and revenue. There can be many reasons for this including; over-complicated and un-necessary html; flash only interfaces; use of images instead of html text and using frames.

We can advise you on how to update your website to increase its chances of being found in search engines and can work closely with you to redevelop your website using all the latest SEO techniques.

Go beyond your own website

Another major factor in search engine optimisation revolves around web links to your own website. Google especially likes sites that have a good page-rank, and are related to your own websites content, linking to your site. Achieving these links without spending large amounts of money is not easy, but you should avoid using methods such as Link Farms and other similar schemes, as these are often frowned upon by search engines and you may be blacklisted.

You may also want to use paid advertising to attract visitors to your website. Pay per click (PPC) schemes such as Google-Ads will drive visitors to your site based on your chosen keywords and can be adjusted to your budget size.

If you have a web development project and are concerned about search engine optimisation or you already have an existing website and want to improve your search engine ranking then please contact us for an initial consultation.